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Is video-based eLearning here to stay?

Is video-based eLearning here to stay?

Learning exists in many forms and its influence on the learner differs from one person to another. From learning in the classroom to learning as a part of an on the job training program, the most important thing about learning is the learner’s interest and keenness to learn. Therefore, engaging with the material and information at hand is the most important part of Learning & Development. 

Video-based learning is one of the best ways to create this interaction with the learner and the information. The visual and auditory engagement with the learner motivates the learner’s drive and enthusiasm to learn and interact with the material presented. This grasps the learner’s attention more since the information is presented in a concise, precise and clear manner.

It has been discussed by Learning & Development experts to make learning a part of the employee’s job, where they will engage with content that provides them with a clear idea of the objectives of the workplace which will later contribute to their professional development. Thus Learning & Development in the workplace is encouraged throughout the professional careers of the employees starting from their induction during employee onboarding. Therefore, it is easy to picture a future for video-based eLearning in the workplace. 

The “shareability” and the accessibility of videos will help save a lot of time. This will help increase efficiency in the workplace and video consumption will have a much more positive outlook contradictory to the seemingly detrimental idea it carries.

Most of us prefer video content to reading content as there is less pressure on our brains to battle with the information to understand what to do and what not to do. Video-based learning is a rising approach taken by many corporate businesses during employee onboarding where human resources train their employees and introduce them to the culture of the company. This is the easiest and most accessible way for it is convenient and saves up a lot of time.

A video series that is creatively designed explaining all the key points and the “do’s and don’ts” in five minutes is much more efficient as opposed to a one day workshop explaining the same key points and facts to train the employees of the company. It is convenient for the employee and the company itself. Thus we see that the platform for an eLearning based system is a growing and booming system that is convenient and accessible to the learner.

Especially during an age where most things are communicated and carried out technologically, the majority of people turn to their smartphones in any instance where they would want to learn something. Therefore, the modern belief is that the corporate world should adapt to this technological change and approach video-based eLearning as a step toward creating a more forward-thinking and futuristic business. Video-based eLearning also focuses on the attention span of the learner therefore it is important that the videos run for a very short period of time to hold the learner’s attention and focus. 

It is likely that some may have a few concerns with regard to eLearning, such as how interactive it would be for the learner and whether it is affordable. The vast access that anyone has with a touch on the screen shows how influential video-based eLearning can be. In an era where most people use their smartphones and laptops for anything and everything, video-based eLearning is the most efficient and interactive way to engage with any learner. 

The most vital part is the personalization in eLearning videos; this personalization helps the learner directly interact, engage and understand what is being presented. The changeable nature of video-based eLearning makes the video a learning strategy on its own. Video-based eLearning gives a primary focus to enhance the personalization with the learner. Therefore short and effective videos are produced so the learner can engage with the information with much clarity. Video learning or tutoring can be done in many forms like games and animations. 

The learning is always kept fun, simple and clear. Many businesses have started adapting and exploring eLearning platforms for their internal needs and job-related training. Video-based eLearning strives to influence the learner to alter their behavior accordingly. Therefore, they teach their content through video-based learning because of the lasting impact it has on the learner.

eLearning videos provide custom learning solutions to any business problem, by taking a creative approach to instructional design. These videos reflect the needs and goals of the company through innovative e-learning techniques that are needed for challenging training objectives.

You do not have to spend hours figuring out what you don’t understand and questioning your ability to learn something.  Video-based eLearning is here to stay and provide you with the best, the simplest and the easiest way of learning. The struggle of reading and understanding lengthy documents and waiting for hours during training programs is now over. 

Video-based eLearning provides high-impact Learning and performance support solutions that will future-proof the training and build better training which will ultimately result in a developed and improved employee performance. This transformation of learning will occupy more and more space within the global workforce with its positive attributes and the demand for video-based eLearning is only going to grow.

By Jithmi Athukorale

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